Built for solar, storage, HVAC & EV charging

Your installers pick which brand wins. You've never met most of them.

For solar, storage, HVAC, and EV charging manufacturers, 70–90% of revenue flows through third-party installers — and the software to actually manage those relationships was never built. FieldSpan is the AI-native operating layer for the global installer economy, starting with the manufacturers who need it most.

Talk to the founders See the platform
01 / Stage

Working with design-partner manufacturers across Solar and HVAC.

02 / Team

Built by operators from Google's growth infrastructure and SolarEdge's global installer network.

03 / Status

Live product. Taking on a small number of additional design partners in 2026.

The problem

One channel manager. Two hundred installers. The math of manual support never worked.

For a typical solar, storage, or HVAC manufacturer, 70–90% of revenue flows through third-party installers. And yet the tooling to manage that channel looks the same as it did fifteen years ago: CRM meant for direct sales, distributor portals nobody logs into, training LMSs that go unused, and a channel manager covering 200+ accounts with a spreadsheet.

01

Most of your partners are dormant

On any given list of certified installers, 50–70% haven't moved a unit in six months. Nobody's calling them because nobody has time. That dormant tail is the single largest untapped growth lever most manufacturers have — and it's invisible in your CRM.

02

Your channel manager is the bottleneck

One person, 200+ installers, a pipeline spread across email, WhatsApp, and memory. When they leave, the relationship leaves with them. Coverage doesn't scale linearly with headcount and you know it.

03

You can't see what's actually happening

What's the real reason installers switched to a competitor last quarter? Which training content drives certifications that drive sell-through? Which co-marketing dollars produce pipeline? Without the answers, every channel decision is a guess.

04

The tools you have were built for a different job

Salesforce was built for direct sales. PRMs were built for software resellers. Neither was built for the messy, relationship-heavy, multilingual reality of a global installer network that lives on WhatsApp, SMS, and phone calls — not CRM workflows.

The platform

An AI-native operating layer for your installer network.

FieldSpan is three modules that share one thing: the context of every installer in your network — their sales history, certifications, warranty claims, training progress, every WhatsApp message and every call — so AI agents can act on that context instead of your channel manager.

Live MODULE 01

Reactivate

AI agents that re-engage dormant installers through WhatsApp, SMS, or voice — meeting them wherever they already are, in their language, referencing their history, at the moment most likely to land. The fastest way to prove ROI in a quarter, and where most of our customers start.

MODULE 02

Orchestrate

A unified channel workspace that replaces the spreadsheets, email threads, and disconnected portals. Your channel team sees every installer's full history and every interaction in one place.

MODULE 03

Illuminate

Executive analytics that answer the questions your board actually asks — which segments are growing, which are churning, where to deploy the next dollar of co-marketing spend, and what the channel will deliver next quarter.

Where we start

We earn trust with Reactivation.

Dormant installers are where we start because the problem is universal, the ROI is measurable inside a quarter, and nobody on your channel team has the bandwidth to do the work manually.

We plug into your existing CRM, take your dormant list, and deploy AI agents over WhatsApp, SMS, or voice — reaching out in the installer's language, referencing their actual sales history, with the right offer at the right time. The installer gets a response that actually helps them — and every template, every escalation path, every fallback is approved by your team first. Your channel manager sees a booked meeting. No one gets tricked.

Two-week integration with your existing stack — no rip-and-replace.
Measurable lift in reactivated installers and sell-through within a quarter.
Expands naturally into the broader platform as trust is earned.
Integrations

Plugs into what you already run. No rip-and-replace.

Your channel data lives in half a dozen systems — Salesforce, your ERP, legacy PRMs, warranty databases, email, WhatsApp, SMS, voice calls, Excel files on a shared drive. FieldSpan connects to all of them.

We sit on top of your existing stack, unify the installer context that's currently fragmented across those systems, and give your AI agents the full picture. Your channel team keeps working in the tools they already know. Nothing moves. Nothing breaks.

Salesforce HubSpot SAP Oracle Microsoft Dynamics NetSuite WhatsApp Business API SMS Voice Zendesk Custom APIs SFTP / CSV
The process

Live in weeks, not quarters.

Most platforms in this category measure deployments in months and quarters. We measure them in weeks. Here's how the first phase with FieldSpan actually looks.

Phase 01

Kickoff & data pull

A working session with your channel leader. We pull a dormant-installer list from your CRM and map your product catalog, territories, and languages. You leave with a tailored project plan for the rest of the engagement.

Phase 02

Agent build & review

We configure the reactivation agent for your segments, offers, and tone of voice. You review every outbound template before anything goes live.

Phase 03

Pilot launch

Go live with a bounded cohort — typically several hundred dormant installers. Real WhatsApp outreach, real replies, handoffs routed to your channel managers.

Phase 04

Measure & expand

Weekly review of response rates, meetings booked, and sell-through attributed to reactivated installers. Expand cohort, languages, and use cases from there.

Your timeline

Every engagement is different. After an express kickoff call, we share a project plan tailored to your stack, your installer base, and your goals — typically faster than anything else you've evaluated.

Who's building this

Built by operators who've lived this problem.

We started FieldSpan because we've spent the last decade building the systems that would have made our previous jobs dramatically better. The tooling manufacturers need doesn't exist because the people who understand the problem haven't been the ones building software. Until now.

Alon Barel
Co-founder & CEO

Ran global installer networks at SolarEdge — hands-on experience managing tens of thousands of installers across dozens of countries, the exact buyer and the exact problem FieldSpan is built for. Alon leads company strategy, sales, and design-partner work.

Global installer network operations at SolarEdge
Direct operator of the problem — this was his job for years
Orr Barkat
Co-founder & CTO

Previously built growth infrastructure at Google — the systems behind the largest consumer product in the world. Orr brings deep expertise in scaled user acquisition, data infrastructure, and applied AI to the problem of growing installer-driven revenue. He leads product and engineering at FieldSpan.

Growth infrastructure at Google — built for billions of users
Deep focus on applied LLM systems for enterprise workflows

Working with design partners across Solar and HVAC.

Solar Global inverter, module, and residential energy storage manufacturers
HVAC Heating, cooling, and heat pump OEMs with distributed installer networks
Get in touch

If the channel is your business, let's talk.

We're taking on a small number of additional design partners in 2026 — manufacturers in solar, storage, HVAC, or EV charging with at least a few hundred active installers. Reach out directly and one of the founders will respond.

Ideal fit Hardware manufacturers with 200+ installers in the network
Sectors Solar, energy storage, HVAC, EV charging, heat pumps
Response Orr or Alon personally, within 48 hours

Five-question qualifying form. A founder replies within 48 hours.